This is how Certain, Inc. describes their business: "Certain is the leading enterprise Event Automation solution that helps data-driven marketers integrate rich buying signals and engagement insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI."
I feel bad for their poor inside sales reps, who no doubt have to use this drivel, on cold calls....but I'm sure the marketing folks are thoroughly happy with it though.
Friday, September 02, 2016
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