The bait and switchers are ramping up for Black Friday and the Christmas season with a slew of new bait and switch sites. The newest is LMR Photo Video, which purportedly is selling the Nikon D90 for $699. That's over a hundred dollars less than reputable websites.
No, you cannot shop with confidence. (The ad from Photoloon is also bogus, so don't bother going there). Once you click the ad in Google, you're taken to their website.
Once you place the order, you'll be told that a variety of things...the item is gray market, it doesn't have English in the function mentions, it doesn't come with a battery, etc. Here's the item description:
As you can see, their website says that the camera comes with everything. Point this out to them when they deny it. Once you do, they'll simply say the item is out of stock. But they've got your credit card information, so you won't have piece of mind. Please post a description of your dealings with LMR, if any. They are brand new, having reserved the domain less than a month ago. They collect New Jersey tax, so it appears they are based in New Jersey.
They have no physical address listed on their website, and they've paid extra to hide it when they registered the domain. They are charging muchless for their cameras than reputable dealers, but I suspect that you won't get the item for the advertised price unless you agree to purchase overpriced accessories that negate the deal. Avoid wasting your time.