Friday, September 02, 2016

Certain, Inc's Business Statement

This is how Certain, Inc. describes their business:  "Certain is the leading enterprise Event Automation solution that helps data-driven marketers integrate rich buying signals and engagement insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI."

 I feel bad for their poor inside sales reps, who no doubt have to use this drivel, on cold calls....but I'm sure the marketing folks are thoroughly happy with it though.